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About

ABOUT ME

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Hi, I’m Chloe — a UK-based Freelance Fashion Designer specialising in Womenswear and Childrenswear.

I’ve designed  collections for leading UK retailers. such Next Clothing, Nobody's Child, M&S, Dickies, Nutmeg at Morrisons, 3six5 Freemans & many more. I've supported small brands launch with their first collections and suppliers deliver showroom ready samples. My work balances trend-led creativity with commercial awareness, ensuring collections not only inspire but also perform successfully at retail.

I have experience working across jersey, wovens, denim, knitwear and outerwear across both retail and supplier, with a particular strength in turning initial concepts into factory-ready designs. From trend forecasting and creating colour palettes, to CADs, print/graphic design, and technical packs. I deliver end-to-end design support that makes the development process smoother for brands, buyers, and suppliers.

My main areas of expertise & services:
-Trend research & forecasting (concept boards, catwalk/shop reports, colour phasing)
-CADs & technical packs (clear, detailed, factory-ready designs)
-Capsule collection design & range planning
-Print and graphic development
-End-to-end design support from concept through to sample

If you’re a brand looking for design support — whether it's full collection or a specific project — I’d love to connect and discuss how I can help bring your ideas to life.

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Ready to work together? Send me a message!

Services

DESIGN SERVICES

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A visual concept board and colour palette to define the look, feel, and direction of your collection, perfect for aligning teams, suppliers, or stakeholders before the design begins.

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Whether you already have a clear idea of your collection or need some inspiration, I’ll delve into current and upcoming trends relevant to your target market to develop your vision.

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This package also includes a colour palette with Pantone TCX references, selected specifically for your range. Designed to ensure both commercial appeal and on-trend seasonal relevance, the trend board and palette will align you with upcoming high-fashion launches while incorporating the latest colour drops. 

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Need help developing your ideas from concept to real life garments? I provide accurate CAD drawings along with detailed Technical Packs to send to your suppliers or factories.

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What is CAD? Computer-Aided-Design sketches, also known as technical CAD or flats, is a precise drawing of a garment highlighting all design detail on the garment.

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What is a Tech Pack? A fashion Technical Pack or Design Pack, acts as a blueprint, providing the factory with detailed instructions on how to construct, assemble, and finish your designs accurately.

 

Both are an essential part of the design process to ensure accuracy and consistency in production, bringing your vision to life seamlessly.

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PACKAGE 3: Capsule Collection Design

From start to finish- Includes full stages from conceptual idea to psychical sample. Delving into current and upcoming trends relevant to your target market, backed with a visual concept board and colour palette to define the look, feel, and direction of your collection.

 

CADs will be sketched up to create your ideal capsule collection. Once we have reviewed and you are satisfied with the direction, technical packs will be worked to detail construction, trims and fabric, and spec measurements if required, bringing your vision to life seamlessly.

*Please note I can cater my services and prices for your specific needs and budget.

Contact Me

Ready to work together? Fill out some info and I will be In touch shortly!

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Thanks for messaging!

BRANDS I'VE WORKED WITH

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Chloe

Design.

© 2025 by Chloe W. Powered and secured by Wix 

 

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